This event has passed

The Importance of Personalisation in E-Commerce – Challenges and Opportunities

Join us for an interactive virtual roundtable, with like-minded peers in the Retail Industry - 12:00-13:30 (BST)

RESERVE YOUR SEAT >>

Abhirukt Sapru

Vice President

Discussion Topics

The role of ML / AI in driving personalisation

The challenges in delivering data for ML / AI

The difference between exhaust data and data creation

Personalisation opportunities with the right data

12:00-12:15

Introduction from all attendees

12:15-12:30

Introduction from Snowplow, Abhirukt Sapru

12:30-12:40

Live Q&A

12:40-13:30

Network with your peers over the discussion topics

13:30

Closing remarks

Event Synopsis

Personalisation in e-commerce isn’t a new, revolutionary idea, so why are most businesses still not getting it right? To power even the simplest of product recommendation engines effectively, machine learning models are needed, and they require clean, high-quality data in an expected format. And the latter is not easy to come by. The reality for most data teams is having to make do with the data that is available as exhaust from other systems, rather than data created for their unique business’s purpose.

Join this roundtable to discuss:

> The increasing importance of personalisation in e-commerce

> Different types of personalisation

> The role of machine learning in driving personalisation

> The challenges in delivering this data

> The difference between exhaust data and data creation

> Personalisation opportunities with the right data

Register interest in this event

Reserve Your Seat

This event has now passed, reserving a seat isn't possible. Please contact us if you want to find out more about similar events.

Why Kinetic Alliance

Learn

We provide a platform for you to learn from your peers, in a closed door environment, using key discussion topics to drive thought leading engagement.

Take the opportunity to benchmark what you’re doing with your peers, discussing common challenges and actionable outcomes.

Discover

Our tailored format is designed for you to collaborate with industry leaders, as well as gain insight into innovative solutions in a relaxed environment.

Martin F.

09:04 17 Jul 24

These guys arranged a fabulous night of dinning and networking at Tower 42 in 'the city' otherwise known as the 'Nat West Tower' in the big smoke (for old people like me).The location has amazing views over London and even though I got lost at the beginning of the evening - by joining another networking event, they came and found me and dragged me into the right place.I must say I'm glad they did because we had a great evening Milosz and the team made everything work so well that everyone felt like friends at the end of the evening.

Marcel M.

12:55 03 Jul 24

I recently joined a Kinetic Alliance organized vendor-sponsored networking dinner, and found it very beneficial. To discuss business challenges, exchange with other companies what they are facing or solving in the topic space, provided new insights and shared experiences. Besides the excellent venue and hosting which provided a relaxed atmosphere.

James F.

15:51 01 Jul 24

We have run multiple events with Stuart Roberts and the Kinetic Alliance team across Europe.Absolutely delighted with the results to date. There have been great attendees from our target customers, well organised and run evenings and brilliant locations for the events.I would happily recommend the Kinetic Alliance team if you are thinking of arranging corporate networking events.

Brian L.

11:23 05 Dec 22

A well-run event, friendly, clean and simple...what more could you want....

Rory B.

19:41 03 Nov 22

I have been lucky enough to attend a number of Kinetic Alliance & Snowflake events, they have helped me reach my targets by putting me in front of the key people within my top accounts. Conversations are always great, as is the level of those I'm looking to speak to during the evening! The whole team at Kinetic Alliance are always so help from pre right the way through to post event and provide a great service with a smile! Would definitely recommend their services.

Mario L.

08:50 10 Jun 22

Lucky enough to attend a dinner event recently with Kinetic Alliance with a great host of speakers and panels throughout. Great opportunity for networking too.

Elvys F. N.

10:37 17 Dec 21

Amazing experience for Networking. The dinner event was flawless!

Jonas D.

13:10 07 Dec 21

I got the opportunity to present Daltix on an event of Kinetic Alliance. It was very professional, very well organized, good for business and inspiring to hear the other speakers.

Chris

19:10 06 Dec 21

The event organised by Kinetic Alliance was well organised and ran smoothly. They helped curate a relevant and senior level audience, and helped facilitate some amazing networking opportunities.

Chris M.

14:35 06 Dec 21

I have been fortunate enough to attend several of Kinetic Alliance's events over the years and they are always some of the best. Very high quality panels, great selection of guests that make for insightful conversation, and, of course, great food and drink!

Amie B.

10:00 24 Jun 21

I have worked with Kinetic Alliance for almost 3 years, and will forever be a loyal customer! As a B2B marketer, my role is to support the business needs in driving demand for our solution and to do this, I need to work with trusted vendors who "get it", act as a partner and always deliver and this is Kinetic Alliance through and through.There are many vendors out there claiming to offer a similar proposition, but they are simply an events company and offer very little else. Kinetic Alliance, know our business proposition better than we do, they live and breathe our target audience, they share weekly insights and make us better at our job through further advising us on the needs and challenges our customers are facing.If you are looking for a hard-working, trustworthy partnership that always delivers to support you on your pipeline driven goals and strategic exec introductions, look no further and book some time in to talk with the Kinetic alliance!

Web Design Bristol by eckhoMedia

The Importance of Personalisation in E-Commerce – Challenges and Opportunities

Speaker

Discussion Topics

Event Format

Event Synopsis

Register interest in this event

Reserve Your Seat

Why Kinetic Alliance

Google Reviews

The Importance of Personalisation in E-Commerce – Challenges and Opportunities

Speaker

Discussion Topics

Event Format

Event Synopsis

Register interest in this event

Event Sponsor

Reserve Your Seat

Why Kinetic Alliance

Google Reviews