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The Importance of Personalisation in E-Commerce – Challenges and Opportunities

Join us for an interactive virtual roundtable, with like-minded peers in the Retail Industry - 12:00-13:30 (BST)


In Partnership With


Abhirukt Sapru
Abhirukt Sapru
Vice President

Discussion Topics

The role of ML / AI in driving personalisation
The challenges in delivering data for ML / AI
The difference between exhaust data and data creation
Personalisation opportunities with the right data

Event Format

Introduction from all attendees
Introduction from Snowplow, Abhirukt Sapru
Live Q&A
Network with your peers over the discussion topics
Closing remarks

Event Synopsis

Personalisation in e-commerce isn’t a new, revolutionary idea, so why are most businesses still not getting it right? To power even the simplest of product recommendation engines effectively, machine learning models are needed, and they require clean, high-quality data in an expected format. And the latter is not easy to come by. The reality for most data teams is having to make do with the data that is available as exhaust from other systems, rather than data created for their unique business’s purpose.

Join this roundtable to discuss:

> The increasing importance of personalisation in e-commerce

> Different types of personalisation

> The role of machine learning in driving personalisation

> The challenges in delivering this data

> The difference between exhaust data and data creation

> Personalisation opportunities with the right data

Register interest in this event

Event Sponsor

Snowplow generates, governs and models high-quality, granular behavioral data, ready for use in AI, ML, and advanced analytics applications. When integrated with other tools from the modern data stack, Snowplow can power a wide variety of advanced use cases, allowing organizations to drive significant business value with behavioral data.

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Why Kinetic Alliance

We provide a platform for you to learn from your peers, in a closed door environment, using key discussion topics to drive thought leading engagement.
Take the opportunity to benchmark what you’re doing with your peers, discussing common challenges and actionable outcomes.
Our tailored format is designed for you to collaborate with industry leaders, as well as gain insight into innovative solutions in a relaxed environment.

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