Join us for an interactive virtual roundtable, with like-minded peers in the Fintech & FSI - 11:00-12:30 (BST)
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Detecting and preventing fraud with behavioural data and Machine Learning
Using only transactional and demographic data for fraud detection and prevention can leave your organisation vulnerable. As fraudsters are becoming more sophisticated in their attacks, machine learning models can help you detect patterns that humans can’t. But where can you get the clean, high-quality behavioural data required to power machine learning models? Join this roundtable as we discuss behavioural data creation, and using it to detect and prevent fraud.
Snowplow generates, governs and models high-quality, granular behavioural data, ready for use in AI, ML, and advanced analytics applications. When integrated with other tools from the modern data stack, Snowplow can power a wide variety of advanced use cases, allowing organizations to drive significant business value with behavioral data.
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