Join us for an interactive networking dinner, with like-minded peers in the B2B & B2C space, at The Edwardian Manchester - M2 5GP
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"The data that we get from our marketplace helps us add value to our customers and to our dealers. We can be more personalised, and use customer behavior on the website to inform our pricing. It really helps with the optimal stocking levels for our dealers and for us in our parts distribution centre. Ultimately, with our marketplace, we're able to make more informed, data-driven decisions."
"Our customers were telling us there's opportunity for improvement in our offers, in our range, and in our pricing. When you work in 57 countries, you can't be the best everywhere. That's why the marketplace is a fantastic tool for us to compliment our assortment. We decided, we can't wait any longer - let's do it now."
For the second year in a row, marketplaces grew at double the rate of eCommerce. In fact, marketplaces achieved 49.7% compound annual growth (CAGR) over the past two years, compared with overall eCommerce CAGR of 22.2% over the same period.
While the success of the marketplace or dropship model was initially proven in retail, for the past couple of years this acceleration has broadened to encompass all industries, whether they serve consumer or business buyers.
75% of B2B enterprises now report that they’re developing enterprise marketplace strategies of their own and, according to Gartner, at least 70% of enterprise marketplaces launched will serve B2B transactions by 2023.
Marketplaces, or dropship solutions, are now essential for any organisation seeking to meet its customers’ needs. Marketplace operators leave behind the traditional pipeline model, in which they buy, make, hire, store, and ship to meet buyers’ needs, and turn to the platform model, where they have an ecosystem of sellers and partners to deliver more choice and value to buyers – fast.
Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform.
With Mirakl, organisations across B2C and B2B industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them.
As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Boohoo/Debenhams, Carrefour, Catch, Changi Airport, Decathlon, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale and agility to win in the changing eCommerce landscape.
For more information, please visit www.mirakl.com
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