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How to Exceed Rising Customer Expectations While Unlocking New Revenue Channels

Join us for an interactive networking dinner, with like-minded peers in the B2B & B2C space, at The Edwardian Manchester - M2 5GP

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In Partnership With

Speakers

Jessica Christenson
Jessica Christenson
Regional Vice President
Emma-Marie Burrows
Emma-Marie Burrows
Head of Friends of Joules

Discussion Topics

Retaining customer loyalty - Challenges vs Expectations
How to stay at the forefront of digital disruption
How can businesses improve their customer offering through platform models such as marketplaces, dropship and one creditor
Addressing the different needs of a B2B buyer, whilst giving them the same experience as a B2C Shopper (efficiency and ease of use)

Event Format

18:30-19:00
Introductions to all attendees, networking with drinks and canapés
19:05-19:15
Introduction from Mirakl, Jessica Christenson
19:15-19:30
Guest Speaker, Emma-Marie Burrows, sharing Joules' marketplace strategy, and retaining customer loyalty
19:30-21:30
3 course meal with drinks, network with your peers over the discussion topics
21:30
Closing remarks from Kinetic Alliance and Mirakl, further networking

Event Synopsis

For the second year in a row, marketplaces grew at double the rate of eCommerce. In fact, marketplaces achieved 49.7% compound annual growth (CAGR) over the past two years, compared with overall eCommerce CAGR of 22.2% over the same period.

While the success of the marketplace or dropship model was initially proven in retail, for the past couple of years this acceleration has broadened to encompass all industries, whether they serve consumer or business buyers.

75% of B2B enterprises now report that they’re developing enterprise marketplace strategies of their own and, according to Gartner, at least 70% of enterprise marketplaces launched will serve B2B transactions by 2023.

Marketplaces, or dropship solutions, are now essential for any organisation seeking to meet its customers’ needs. Marketplace operators leave behind the traditional pipeline model, in which they buy, make, hire, store, and ship to meet buyers’ needs, and turn to the platform model, where they have an ecosystem of sellers and partners to deliver more choice and value to buyers – fast.

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Event Sponsor

Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform.

With Mirakl, organisations across B2C and B2B industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them.

As a result, companies like Airbus Helicopters, ABB, Astore by AccorHotels, B&Q, Best Buy Canada, Boohoo/Debenhams, Carrefour, Catch, Changi Airport, Decathlon, Joules, Kingfisher, Macy’s, Superdrug, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale and agility to win in the changing eCommerce landscape.

For more information, please visit www.mirakl.com

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Why Kinetic Alliance

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We provide a platform for you to learn from your peers, in a closed door environment, using key discussion topics to drive thought leading engagement.
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Take the opportunity to benchmark what you’re doing with your peers, discussing common challenges and actionable outcomes.
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Our tailored format is designed for you to collaborate with industry leaders, as well as gain insight into innovative solutions in a relaxed environment.

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