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Digital Change Breakfast for B2B Manufacturers and Distributors

Learn how to successfully launch digital experience and eCommerce change, and how to plan a composable technology transition - from the Digital and eCommerce Director at Boels Rental. Held at Suits&Sundays, Plompetorengracht 18, 3512 CD Utrecht, Netherlands.


In Partnership With


Speaker - Bjørn Kreijen
Speaker - Bjørn Kreijen
Director Digital & eCommerce
Interviewer - Wim van Horen
Interviewer - Wim van Horen
Sales Director, EMEA

Discussion Topics

Securing internal alignment, board approval, and measuring ROI.
Combing customer journey mapping with key technology decisions.
Planning the steps to a composable technology strategy.

Event Format

Breakfast & Networking
Fireside Conversation with Bjorn + Wim
Live Q&A
Closing Remarks & Further Networking

Event Synopsis

A breakfast event for an audience at enterprise-level B2B commerce companies, who are considering or embarking on a digital change project. This event is an opportunity for attendees to hear first-hand from a pioneering digital leader at a B2B enterprise on how they influenced the company to kick start a digital change programme, the why behind the digital change and how they implemented a composable technology strategy. This event is co-sponsored by Apply Digital, Contentstack, Algolia and Netlify.

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Event Sponsor

Apply Digital:

Apply Digital is a global digital transformation partner for change agents working to modernize their organizations. Our team of 650+ digital specialists has helped global B2B and B2C companies like Renishaw, AGI Growth, Kraft Heinz, Moderna, and The Very Group to create create business impact. We offer clients end-to-end services across Business Strategy, Data, Commerce, Platform, Products, Innovation and beyond. We work together as one connected team to drive business impact and ensure every strategy is actionable through to execution in the context of your organization’s broader ecosystem.


Apply Digital:





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Why Kinetic Alliance

We provide a platform for you to learn from your peers, in a closed door environment, using key discussion topics to drive thought leading engagement.
Take the opportunity to benchmark what you’re doing with your peers, discussing common challenges and actionable outcomes.
Our tailored format is designed for you to collaborate with industry leaders, as well as gain insight into innovative solutions in a relaxed environment.

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