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The Media Data Cloud – Democratising Access to Data for Media, Entertainment & Advertising.

Discuss with your peers the post-cookie world and the impact on measurement, and how privacy-safe data clean rooms can support your strategy at The Gherkin, London EC3A 8BF

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Ian Burley

Regional Director

Bill Stratton

Global Head, Media, Entertainment & Advertising

Discussion Topics

Privacy based data collaboration in advertising - ‘Data clean rooms’ offer a highly secure environment for companies to collaborate across data sets. They give businesses a protected space to store personally identifiable information (PII), where data is anonymised and processed to be made available for the purpose of identity, analysis, targeting or media measurement.

Creating a customer 360 for marketers - Companies that aspire to the Customer 360 view seek to aggregate and unify customer interaction touchpoints to better understand the customer journey, meet demand, and personalize the customer experience.

Subscriber Analytics - Media publishers and entertainment companies have a need to understand their customers to deliver exceptional experiences. Leveraging data at each touchpoint can be challenging as it is often stored in silos.

18:30 - 19:00

Introductions to all attendees, networking with drinks and canapés

19:00 - 19:05

Introduction from Snowflake, Ian Burley

19:05 - 19:20

Thought leadership - media trends, Bill Stratton

19:20 - 19:35

Entrée

19:35 - 20:00

Panel discussion with industry experts

20:00 - 21:30

Main course & dessert, networking with your peers over the topics

21:30

Closing remarks from Kinetic Alliance and Snowflake, further networking

Event Synopsis

The deprecation of device identifiers and third-party cookies has accelerated the need for advertisers, data providers, and media companies to collaborate directly as they seek to understand customers, plan media campaigns, and analyze path-to-purchase. At the same time, privacy regulations, consumer trust, and intellectual property protection are driving the need for increased data security and governance when data is shared between parties. These two industry trends – increased data security and multi-party data collaboration – are driving customers to invest specialised workloads called data clean rooms. Clean rooms act as collaborative workspaces where multiple parties can run analytics together with restrictions that ensure data security and governance for underlying raw data.

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We provide a platform for you to learn from your peers, in a closed door environment, using key discussion topics to drive thought leading engagement.

Take the opportunity to benchmark what you’re doing with your peers, discussing common challenges and actionable outcomes.

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Martin F.

09:04 17 Jul 24

These guys arranged a fabulous night of dinning and networking at Tower 42 in 'the city' otherwise known as the 'Nat West Tower' in the big smoke (for old people like me).The location has amazing views over London and even though I got lost at the beginning of the evening - by joining another networking event, they came and found me and dragged me into the right place.I must say I'm glad they did because we had a great evening Milosz and the team made everything work so well that everyone felt like friends at the end of the evening.

Marcel M.

12:55 03 Jul 24

I recently joined a Kinetic Alliance organized vendor-sponsored networking dinner, and found it very beneficial. To discuss business challenges, exchange with other companies what they are facing or solving in the topic space, provided new insights and shared experiences. Besides the excellent venue and hosting which provided a relaxed atmosphere.

James F.

15:51 01 Jul 24

We have run multiple events with Stuart Roberts and the Kinetic Alliance team across Europe.Absolutely delighted with the results to date. There have been great attendees from our target customers, well organised and run evenings and brilliant locations for the events.I would happily recommend the Kinetic Alliance team if you are thinking of arranging corporate networking events.

Brian L.

11:23 05 Dec 22

A well-run event, friendly, clean and simple...what more could you want....

Rory B.

19:41 03 Nov 22

I have been lucky enough to attend a number of Kinetic Alliance & Snowflake events, they have helped me reach my targets by putting me in front of the key people within my top accounts. Conversations are always great, as is the level of those I'm looking to speak to during the evening! The whole team at Kinetic Alliance are always so help from pre right the way through to post event and provide a great service with a smile! Would definitely recommend their services.

Mario L.

08:50 10 Jun 22

Lucky enough to attend a dinner event recently with Kinetic Alliance with a great host of speakers and panels throughout. Great opportunity for networking too.

Elvys F. N.

10:37 17 Dec 21

Amazing experience for Networking. The dinner event was flawless!

Jonas D.

13:10 07 Dec 21

I got the opportunity to present Daltix on an event of Kinetic Alliance. It was very professional, very well organized, good for business and inspiring to hear the other speakers.

Chris

19:10 06 Dec 21

The event organised by Kinetic Alliance was well organised and ran smoothly. They helped curate a relevant and senior level audience, and helped facilitate some amazing networking opportunities.

Chris M.

14:35 06 Dec 21

I have been fortunate enough to attend several of Kinetic Alliance's events over the years and they are always some of the best. Very high quality panels, great selection of guests that make for insightful conversation, and, of course, great food and drink!

Amie B.

10:00 24 Jun 21

I have worked with Kinetic Alliance for almost 3 years, and will forever be a loyal customer! As a B2B marketer, my role is to support the business needs in driving demand for our solution and to do this, I need to work with trusted vendors who "get it", act as a partner and always deliver and this is Kinetic Alliance through and through.There are many vendors out there claiming to offer a similar proposition, but they are simply an events company and offer very little else. Kinetic Alliance, know our business proposition better than we do, they live and breathe our target audience, they share weekly insights and make us better at our job through further advising us on the needs and challenges our customers are facing.If you are looking for a hard-working, trustworthy partnership that always delivers to support you on your pipeline driven goals and strategic exec introductions, look no further and book some time in to talk with the Kinetic alliance!

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The Media Data Cloud – Democratising Access to Data for Media, Entertainment & Advertising.

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The Media Data Cloud – Democratising Access to Data for Media, Entertainment & Advertising.

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Why Kinetic Alliance

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