UsageMoment Live with Lily Varón, Forrester – Winning the Usage and AI Monetization Race

In this session, Forrester Principal Analyst Lily Varón shares insights from her latest research on the technology behind usage and AI monetization. Venue is TBC.

Tuesday 1st December 2026

4:00PM - 9:00PM

Chicago, United States

RESERVE YOUR SEAT

Lily Varón

Principal Analyst

Ari Vanttinen

Chief Marketing Officer

Discussion Topics

Making it desirable - Choosing the unit of value (usage, tokens, credits, outcomes or a hybrid) and pricing that customers understand and trust.

Making it feasible - What breaks first when you launch usage or AI pricing, what to build versus buy, and how fast you can change a price.

Making it viable - Protecting margin as AI costs grow, knowing what each customer costs to serve, and forecasting revenue that moves with usage.

Getting started, together - Where to begin, which model to test first, and how product, engineering and finance share ownership.

4:00–4:30

Arrival and drinks

4:30–5:30

Live interview with Lily Varón

5:30–6:00

Break

6:00–8:00

Dinner and roundtable with discussion topics

8:00–9:00

Optional further networking

Event Synopsis

Seats, flat fees and licenses built the last era of SaaS. AI is changing that fast. The unit of value is moving to usage, tokens, credits, outcomes and hybrids of all of them, and cost to serve now rises with every request. Your first AI monetization model won’t be your last.

In this session, Forrester Principal Analyst Lily Varón shares insights from her latest research on the technology behind usage and AI monetization. It’s a crowded and confusing vendor landscape, and she’ll help leaders see their options and choose what their business actually needs. DigitalRoute CMO Ari Vänttinen moderates, and the questions come from the room.

The executive dinner follows, with 25 leaders from product, pricing and technology comparing what has and hasn’t worked. Peers, not pitches.

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Yeshwant K.

13:29 29 May 26

Lovely evening. Well managed

Jean-Yves D.

13:10 27 Feb 26

Great experience. Interesting discussions about e-invoicing, I learned a lot.

Tom G.

22:06 03 Feb 26

Wonderful event!

A. I

15:28 03 Feb 26

Huge thanks to Kinetic Alliance for the dinner!The organization was top-notch, and the speakers brought incredible insights to the table.It was a privilege to engage in such high-quality discussions with industry peers.Looking forward to the next one!

Divya G.

02:27 03 Feb 26

GERMAN

23:14 02 Feb 26

Very well organized event. The delegate attendees were senior and covering several industries. The sponsoring company Parloa has a very advanced product offering, and the conversation with them was very interesting

Adam S.

13:20 02 Feb 26

Katie E.

13:42 26 Jan 26

I've had the pleasure of working with Tom Roberts and the Kinetics Alliance team a few times this year and would highly recommend them.I have been thoroughly impressed by the Roundtable Dinners we have hosted with them in the UK and Europe.Not only did they get our ICP spot on, the organisation and attention to detail that went into the evening was second to none.Our guests and colleagues shared wonderful food, insightful conversation and built lasting professional relationships.A fantastic partnership that we have already agreed to continue into 2026.Thanks Tom and team!

Fabiola E.

11:49 12 Nov 25

As CMO of a global fintech, I partnered with Stuart and his team to deliver a series of curated executive events that generated qualified sales meetings and valuable customer insights from our target accounts. Exceptionally professional, detail-oriented, and results-driven. I’d be delighted to work with them again.

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12:57 23 Oct 25

I attended an event that Kinetic had arranged, the event went very well, it was informative, the group they had invited all got along very well and the venue and food was exceptional. The team were on hand in the background to ensure everything ran smoothly and

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14:57 03 Oct 25

Kinetic Alliance has done an amazing job at conducting the agenticAI event. Venue at Skylar and food was great... The discussion and moderation were amazing.

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11:28 10 Jun 25

I would like to personally thank you for your efforts in making the event in Frankfurt a success. It was perfectly organized and enjoyable, whith great networking opportunities. All the guests had the chance to discuss the anounced topics from different perspectives and exchange their opinions. I was happy to part of this event.

Ty T.

18:38 28 Feb 25

I recently attended the AI In The Enterprise Event hosted by Kinetic Alliance, and it was an incredibly rewarding experience. The event facilitated lively discussions about our respective AI efforts and the myriad ways we might leverage AI in the future.One of the most valuable aspects of the event was the opportunity to connect with industry executives who are on the same journey. Sharing ideas and strategies with peers facing similar challenges was both reassuring and inspiring. The networking sessions were well-organized, making it easy to form meaningful connections and collaborations.Overall, Kinetic Alliance did a fantastic job of bringing together a diverse group of professionals to delve into the transformative potential of AI. I look forward to attending future events and continuing these important conversations.

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16:51 28 Feb 25

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09:04 17 Jul 24

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Marcel M.

12:55 03 Jul 24

I recently joined a Kinetic Alliance organized vendor-sponsored networking dinner, and found it very beneficial. To discuss business challenges, exchange with other companies what they are facing or solving in the topic space, provided new insights and shared experiences. Besides the excellent venue and hosting which provided a relaxed atmosphere.

James F.

15:51 01 Jul 24

We have run multiple events with Stuart Roberts and the Kinetic Alliance team across Europe.Absolutely delighted with the results to date. There have been great attendees from our target customers, well organised and run evenings and brilliant locations for the events.I would happily recommend the Kinetic Alliance team if you are thinking of arranging corporate networking events.

Brian L.

11:23 05 Dec 22

A well-run event, friendly, clean and simple...what more could you want....

Rory B.

19:41 03 Nov 22

I have been lucky enough to attend a number of Kinetic Alliance & Snowflake events, they have helped me reach my targets by putting me in front of the key people within my top accounts. Conversations are always great, as is the level of those I'm looking to speak to during the evening! The whole team at Kinetic Alliance are always so help from pre right the way through to post event and provide a great service with a smile! Would definitely recommend their services.

Mario L.

08:50 10 Jun 22

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Elvys F. N.

10:37 17 Dec 21

Amazing experience for Networking. The dinner event was flawless!

Jonas D.

13:10 07 Dec 21

I got the opportunity to present Daltix on an event of Kinetic Alliance. It was very professional, very well organized, good for business and inspiring to hear the other speakers.

Chris

19:10 06 Dec 21

The event organised by Kinetic Alliance was well organised and ran smoothly. They helped curate a relevant and senior level audience, and helped facilitate some amazing networking opportunities.

Chris M.

14:35 06 Dec 21

I have been fortunate enough to attend several of Kinetic Alliance's events over the years and they are always some of the best. Very high quality panels, great selection of guests that make for insightful conversation, and, of course, great food and drink!

Amie B.

10:00 24 Jun 21

I have worked with Kinetic Alliance for almost 3 years, and will forever be a loyal customer! As a B2B marketer, my role is to support the business needs in driving demand for our solution and to do this, I need to work with trusted vendors who "get it", act as a partner and always deliver and this is Kinetic Alliance through and through.There are many vendors out there claiming to offer a similar proposition, but they are simply an events company and offer very little else. Kinetic Alliance, know our business proposition better than we do, they live and breathe our target audience, they share weekly insights and make us better at our job through further advising us on the needs and challenges our customers are facing.If you are looking for a hard-working, trustworthy partnership that always delivers to support you on your pipeline driven goals and strategic exec introductions, look no further and book some time in to talk with the Kinetic alliance!

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UsageMoment Live with Lily Varón, Forrester – Winning the Usage and AI Monetization Race

Guest Speakers

Discussion Topics

Event Format

Event Synopsis

Reserve Your Seat

Why Kinetic Alliance

Google Reviews

UsageMoment Live with Lily Varón, Forrester – Winning the Usage and AI Monetization Race

Guest Speakers

Discussion Topics

Event Format

Event Synopsis

Event Sponsor

Reserve Your Seat

Why Kinetic Alliance

Google Reviews