Join analytical peers for this exclusive dinner event to address the root cause of AI failure in marketing: the foundational data layer, at the Pied a Terre, London W1T 2NH
In Partnership With
An Executive Dinner Discussion on Measurement, Attribution, and Data Integrity.
We’re all chasing the AI promise—the potential for predictive analytics, creative optimization, and truly accurate algorithmic attribution. But the truth is, these ambitions are built on shifting sands if your underlying data isn’t solid.
For analytical leaders, this isn’t a theoretical “data chaos”—it’s the frustrating, daily reality of trying to reconcile disconnected data across walled gardens, internal systems, CDPs, and web platforms. This fragmentation results in a pervasive Data Readiness Gap: a lack of unified, granular, and trustworthy data that cripples the accuracy of measurement models (like MMM) and renders AI outputs unreliable.
This intimate discussion is designed for analytical leaders ready to move past the rhetoric and address the root cause of AI failure in marketing: the foundational data layer. We will candidly explore:
The true cost of fragmented marketing data on reliable ROI and attribution accuracy.
The blueprint for creating the single, reliable data source required to feed scalable, trustworthy AI models.
How to move beyond basic data ingestion and achieve the governance and harmonization that future-proofs the analytics stack.
Join us to define the actionable steps necessary to transform your current data chaos into a unified, intelligent asset ready for the AI era.
Adverity is the data platform for connecting, managing, and using your data at scale.
The platform enables marketing and analyst teams to connect and unify all their data sources to ensure it’s accurate, consistent and ready for analysis. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, powerful data governance features, and smarter data access, Adverity makes it easy to automate your marketing data operations and have trust in your data.
Adverity was founded in 2015 and is headquartered in Vienna with offices in London and New York, and currently works with leading brands and agencies including Unilever, Bosch, IKEA, Forbes, GroupM, Publicis, and Dentsu.
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