This event has passed

Customer Lifetime Value – The Most Critical Metric for your Subscriber Retention

Join us for interactive networking dinner with like-minded executives in the Media Industry, at The Landmark Hotel, 222 Marylebone Rd, London NW1 6JQ


In Partnership With


Gareth Bridge
Gareth Bridge
Sandeep Mendiratta
Sandeep Mendiratta

Discussion Topics

Measuring and improving subscriber retention - With the cost of living rising, it is imperative for the subscription organisations to stay two steps ahead of their competitors and ensure subscribers remain loyal so that they do not cancel their subscription
Reactivating recently lapsed subscribers - Even though subscribers may have cancelled, owing to their own affordability constraints, there are strategies that can be applied effectively to win them back as subscribers
Enhance subscriber usage and engagement to improve retention - A subscriber's urge to cancel can be overcome by engaging with them effectively through their journey. This forms the cornerstone of your retention strategy in today's economic climate

Event Format

Introductions to all attendees, networking with drinks and canapés
Introduction from Acrotrend - Sandeep Mendiratta
Guest Speaker - Gareth Bridge, The Economist
3 course meal with drinks, network with your peers over the discussion topics
Closing remarks from Kinetic Alliance and Actrotrend, further networking

Event Synopsis

Despite the scale & growth, the content led subscription industry still has several challenges, including subscriber retention and high cost of acquisition. Organisations are flooded with valuable data, but without a consistent method to derive subscriber insights, it often proves ineffective or inefficient.

Customer Lifetime Value (CLTV) can act as a lens to bring the business into focus, and enable scientifically driven change to address the subscriber churn. CLTV metrics provide both breadth and depth of data insights when used systematically in subscription businesses, enabling retention on cruise control. This enables an objective view across the whole customer journey, leading to prolonged engagement.

Register interest in this event

Event Sponsor

Acrotrend helps content-led subscription businesses to acquire more customers faster and hold onto them for longer by keeping them happier. Thousands of organisations, including 180 of Fortune 500 companies, use Snowflake’s Data Cloud to unite siloed data, discover and securely share data, and execute diverse analytic workloads.

Acrotrend and Snowflake have formed a strategic partnership within the media sector that can help content led subscription business increase their customer lifetime value by using actionable insights  practical data science and sophisticated AI. Acrotrend provides an end to end playbook for subscription businesses that helps them with a clear approach to increase their CLTV on an enterprise ready platform underpinned by Snowflake Media Data Cloud. Snowflake’s platform is the engine that powers and provides access to the Media Data Cloud, creating a solution for data warehousing, data lakes, data engineering, data science, data application development, and data sharing.

For more information on Acrotrend, please visit Acrotrend Homepage

For more information on Snowflake, please visit Snowflake Homepage

Reserve Your Seat

This event has now passed, reserving a seat isn't possible. Please contact us if you want to find out more about similar events.

Why Kinetic Alliance

We provide a platform for you to learn from your peers, in a closed door environment, using key discussion topics to drive thought leading engagement.
Take the opportunity to benchmark what you’re doing with your peers, discussing common challenges and actionable outcomes.
Our tailored format is designed for you to collaborate with industry leaders, as well as gain insight into innovative solutions in a relaxed environment.

Google Reviews